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| Tory Burch Logo |
We all know that every woman is unique and different, but if
there’s one thing we all have in common, it’s that we love to shop! In this day
and age, going to the mall always seems to be a hassle, due to either the
massive amounts of tourists or being away at college. Therefore, many women
have turned to online shopping. One of my favorite designers is Tory Burch.
When going on to Tory’s website, it is very easy to get carried away. Clothing
and Accessories are all organized neatly in sections, so it is very easy to
find exactly what you’re looking for. Once you find what you like, you are even
able to put it in your “Online Shopping Bag!” Here, I have created a site map to easily view every category offered through Tory Burch's main website.
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| Tory Burch Website Main Page |
Tory’s website is organized to successfully promote and sell
her products to and for women. This website is easy to navigate around and find
what you’re looking for. The main sections are shown as soon as you reach the
website, and as you hover over each section, it shows each drop-down
subsection. This way, you are able to go directly to what you’re looking for.
Tory’s main page also introduces her new “Beauty Line,” where you are able to
click on and immediately shop the new collection. The website is able to
successfully promote and sell things that you may not originally be going to
the website for. Because Tory’s new Beauty Line is promoted all over the main
page, it is hard for costumers not click on and browse the new collection. As
customers browse the new line, they may even like it so much to buy it along
with or in place of what they were originally shopping for.
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| Tory Burch Sub-Sections |
Tory Burch’s top demographic would definitely be women,
however, this website is also easy for men to navigate around. Because Tory
Burch has become such a successful and hip designer, men have started to
purchase Tory Burch gifts for their wives, sisters, daughters, etc. The website
even has a subsection under “Accessories” titles “Gifts.” So men, if you’re
completely clueless on what to get your special someone for her birthday, Tory
Burch makes it pretty easy for you! This website also supplies to men whom are
embarrassed to go to the mall and God forbid, have to carry around a Tory Burch
bag! But anyways, let’s get back to Tory’s main demographic- women. This
website effectively sells to all women, from teenagers to grandmothers! It
reaches all women, from those who barely know who Tory Burch is, to those who
love her and religiously read her blog. It easily displays the New Arrivals,
Tory’s Must-Haves, and The Tory Blog to avid customers, while also displaying Clothing,
Handbags and Sale items to those who only know her for that. Each section has “Tory’s Personal Guide,” meaning, if you
have no clue what you’re looking for, the guide will show you into the right
direction. As you scroll down through the main page, you are even able to “Stay
Connected” through Facebook, Pinterest, emails, etc. Though the bottom of the
main page has a lot of extra tabs, such as Customer Care and the Tory Burch Foundation, they are out of the way of what most people go to the site for. However,
if you need to find any of these resources, they are easily accessible through
the main page.
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| Tory Burch Wearing Personal Brand |
Overall, I believe that this website is so successful
because of the perfect balance between organization and promotion. Tory is able
to easily sell her go-to items while also promoting her new collections,
without causing any confusion or chaos for each shopper. The effectiveness of
this website is shown directly through devoted customers who wear her designs
daily, and the website itself which always seems to have new arrivals. What
more can I say? Everyone loves Tory!
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